Export Pusa Basmati Rice: Guide to Global Market Supply
Durum wheat is a special type of wheat known for its high protein and strong gluten. It is mainly used to make pasta, semolina, couscous, and bakery items. Its bright yellow color and firm texture make it stronger and better than regular wheat.
Because of this, countries like Egypt and Nigeria, where the food industry is growing fast, have a high demand for it.
For farmers, millers, and exporters, success in global trade comes from keeping the quality high, watching market prices, and building strong and trusted trade partnerships.
Understanding Pusa Basmati Rice
Created by the Indian Agricultural Research Institute (IARI), Pusa Basmati includes varieties like Pusa 1121, Pusa 1509, and Pusa 1401. These keep the traditional aroma and long grains while giving better pest resistance and higher yields.
Grain Characteristics: Extra-long, slim, aromatic grains that cook fluffy and separate.
Where It Grows: Mainly in Haryana, Punjab, Western Uttar Pradesh, and parts of Uttarakhand.
Why Exporters Like It: Consistent cooking quality, good texture, and competitive pricing compared to regular basmati.
Why Pusa Basmati Leads the Export Market
High Yield & Premium Quality: Pusa varieties give 20–25% more rice per hectare than regular basmati. This makes exports cheaper while keeping authentic basmati traits.
Strong Global Demand: Countries like Saudi Arabia, Iran, UAE, Kuwait, and the UK prefer Pusa Basmati for its texture and long shelf life.
Regulatory Compliance: Exporters follow ISO, FSSAI, and APEDA standards. This builds buyer trust and smooths customs clearance.
Sustainability & Traceability: Supply chains are tracked from farm to shipment, making trade reliable and transparent.
Global Market Overview
India’s Share: India exports over 70% of the world’s basmati rice, mostly Pusa varieties.
Export Volume: Around 4–4.5 million metric tons per year.
Top Importing Countries: Saudi Arabia, Iran, Iraq, UAE, Yemen, UK, and USA.
Emerging Markets: Africa and Southeast Asia are growing due to higher incomes and preference for premium rice.
Pusa Basmati is preferred worldwide for stable prices, aroma, and uniform grains, serving both wholesale and retail buyers.
Step-by-Step Guide to Export Pusa Basmati Rice
Get Required Registrations:
Register with DGFT for an Importer Exporter Code (IEC).
Get APEDA certification for rice export and trade support.
Ensure Quality Compliance:
Each batch must meet standards for moisture, grain length, and purity.
Testing from FSSAI or APEDA labs ensures it meets import-country rules.
Packaging & Labelling:
Follow international standards, usually 20–50 kg PP or jute bags.
Label with origin, variety, and batch number for traceability.
Prepare Export Documents:
Commercial Invoice
Packing List
Certificate of Origin
Phytosanitary Certificate
Bill of Lading / Airway Bill
Certificate of Analysis (if needed)
Choose Logistics Partners:
Use experienced freight forwarders for safe shipping.
Sea freight is cost-effective for bulk exports.
Challenges in the Global Market
Price Fluctuations: Influenced by monsoon, input costs, and global demand.
Quality Expectations: Buyers want consistent grain size, aroma, and quality.
Trade Policy Changes: Export bans or minimum export price updates can affect shipments.
Advance planning, contracts with buyers, and digital platforms help exporters manage these challenges.
Why Tradologie?
Tradologie.com offers a simple, transparent platform for global exporters:
Connect directly with verified international buyers.
Negotiate in real-time without middlemen.
Get help with quality checks, documentation, and logistics.
This reduces costs, builds long-term trust, and supports growth in global rice trade.
Future of Pusa Basmati Exports
As buyers demand sustainable, traceable, and premium rice, exporters who use technology, maintain quality, and expand their buyer base will continue leading the market.
India’s Pusa Basmati, combining tradition and modern farming, will remain the most admired rice variety globally, offering both heritage and high quality in every grain.
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